Change Conversations blog

3 min read

Marketing Wuss or Wizard: Which Are You?

By Pat Heffernan on 1/10/19 11:43 AM

Wuss isn’t a word I use often, but during my drive home from the holidays it came to my mind fleetingly as an appropriate self-description. I started driving in second or third gear with my hazard lights on though there was only the slightest visible dusting of snow on the highway — and car after car kept passing my (usually speeding) red roadster. But despite the weather map and my fellow travelers, I had decided I did not like the feel of the road beneath my snow tires.

Topics: Behavior Change Bias, Persuasion and Our Brains
6 min read

Changing Minds: Frames Matter More Than Facts

By Pat Heffernan on 11/2/17 11:42 AM

Language shapes the way we think, and determines what we can think about.
Benjamin Lee Whorf

I can no longer count on my fingers the number of times I've searched fruitlessly for the perfect, convincing set of facts for changing minds to advance an issue. Really, I should know better. Facts are not what change peoples' mindsets. Frames are.

Topics: Behavior Change changing minds Framing and Reframing
5 min read

Message Framing and Your Brain: Why repetition and focus matter

By Pat Heffernan on 2/9/17 10:00 AM


If you are seeking positive change, you know your language choice matters. Your nightmare is to inadvertently use a word that triggers a frame in opposition to the change you want to see. Worse yet is to witness a counter-productive frame or an outright lie being repeated over and over again. Let’s look at why repetition matters, why what changemakers focus on matters, and what you can do to be sure you are advancing your mission rather than hurting it.

Topics: Behavior Change Words, Language and Labels Bias, Persuasion and Our Brains
5 min read

21 Inspiring Quotes from Changemakers

By Pat Heffernan on 9/1/16 11:00 AM


Much as we love the warm, natural tones of the stone wall framing Marketing Partners’ open office, its greatest value is as a daily reminder of the barriers to creating change for good.
We share these 21 inspiring quotes from changemakers to help you break through your own walls.
Topics: Behavior Change Changemakers & Change Agents
2 min read

Are You Marketing for Good Effectively?

By Pat Heffernan on 6/16/16 10:00 AM

 It is easy to feel conflicted when you're marketing for good. Many nonprofits and public agencies feel the tension. On one hand, you know your organization’s sole purpose is social good rather than personal gain or profit. On the other hand, what you know of effective marketing and advertising is, to put it gently, not so good. You are what we refer to as a "reluctant marketer." There is an antidote for your discomfort — and it is called “social marketing.”

Topics: Behavior Change Changemakers & Change Agents Social Marketing Social Good Marketing
2 min read

Change Convos monthly top picks: 5 links we loved May 2016

By Pat Heffernan on 6/2/16 1:00 PM


With the trees in full leaf on the hillsides, lush and green are the signs of May in Vermont. Abundance is an apt term for the fodder published last month for thinkers and leaders of change too. Here, ICYMI, are our top picks from what we were reading (and watching) in May.

Topics: Behavior Change Changemakers & Change Agents Purpose, Mission, Values Climate change Food Systems
3 min read

How to Use Gamification for Social Change

By Guest Blogger on 4/27/15 10:00 AM


"In a hole in the ground there lived a hobbit. Not a nasty, dirty, wet hole, filled with the ends of worms and an oozy smell, nor yet a dry, bare, sandy hole with nothing in it to sit down on or to eat: it was a hobbit-hole, and that means comfort."
- J.R.R. Tolkien, The Hobbit.

Are you interested in what happens in the next sentence?

Topics: Behavior Change Fun
The Guide to Inclusive Language to help you communicate

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    The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.

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