Recent Posts page 1

Paid, Owned, Earned Media: Are You in the Right Place?

By Pat Heffernan on May. 18, 2017

 

You may have heard the terms "paid, owned, earned media" bandied about recently and been curious. You want to know...

Why You Want Both Advertising AND Conversation

By Dave Bowers on Aug. 25, 2016

 

Ok, I’m a big fan of advertising. When used correctly advertising is a good way to promote your brand, service, or...

Top Secret: You Get Results with Strategic Advertising

By Dave Bowers on Jul. 28, 2016

 

Advertising works. Businesses get results with strategic advertising. Why else would so many businesses spend so...

Change Convos monthly top picks: 5 links we loved in April

By Pat Heffernan on May. 5, 2016

 

April showers found us seeking a higher proportion of fresh, new and fun links than our usual mix of substantive...

Promotional Item or Landfill?

By Dave Bowers on Feb. 25, 2016

 

In 2014, promotional products were a $20 billion dollar industry, branding everything from award plaques to...