Tara Pereira

Recent Posts

Video Strategy: Which online video style is right for you?

 

Saying you need video for your business is kind of like saying you need a website. Both are general terms for an essential tool that can mean a lot of things. Websites can range from a simple and very basic informational microsite to an extremely complex fully integrated customer portal with an eCommerce back end.

Think of video styles in a similar way. You can have a quick ten-second video clip shot on your phone of a favorite client talking about how much they love working with your organization, or you can hire professionals to produce a 15-minute company video that involves multiple shoot days, multiple set ups, extensive post-production, and  animated graphics. Knowing which video style is right for you isn’t a simple matter.

Posted by Tara Pereira on 9/21/17 10:00 AM

Nonprofits: How to Master Video Marketing

 

More than ever before, nonprofits need to integrate video content into annual marketing campaigns. Every day there are new opportunities and increasing demand to produce video, enagage with your community, and strengthen the effectiveness of your nonprofit marketing. 

Posted by Tara Pereira on 8/28/17 10:18 AM

Do Nonprofits Need a Creative Brief for Behavior Change?  

 

Having clear communication and a solid creative process between agency team members and your nonprofit management team is imperative.  It is important to get it right so that everyone can move toward the same project goals, especially when resources are limited. We’ve written about developing a plan for your next video and preparing for your next print project. We’ve also discussed marketing consistency. All of these have one thing in common - the creative brief.

Posted by Tara Pereira on 6/22/17 1:00 PM