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| Word-of-Mouth (Buzz) Marketing |
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Word-of-mouth marketing has emerged as an accepted new marketing strategy based on old human practices. The Word of Mouth Marketing Association defines word-of-mouth marketing as “giving people a reason to talk about your products and services, and making it easier for that conversation to take place.” Marketing Partners has used W-O-M-M with many clients’ target audiences, but particularly with two segments: Marketing Partners has used W-O-M-M with many clients’ target audiences, but particularly with two segments:
With media channels constantly evolving, word-of-mouth marketing has expanded from traditional techniques such as grassroots marketing and product seeding to viral marketing, online community marketing, or social networking and brand blogging. While we are committed to staying on top of the technology wave, our audience-centered approach keeps us from being overly enamoured with any one new technology or channel. For our clients, this means we can provide cutting-edge content and opportunities that might not have existed six months previously. For us, it means we are constantly exploring, and expanding. A number of years ago now, we identified RSS feeds and podcasting as opportunities for clients, alerted them to the opportunity, provided educational materials for their staff, and began mastering the technology on their behalf. Over the past few years, we've been focusing on developing third-generation websites designed to leverage Web 2.0 social media, as well as internal and external collaborative work space needs for clients. We offer particular strength in integrating online and offline campaigns into your marketing toolbox. We can provide everything from small in-person gatherings to complex interactive websites or spontaneous tweetups -- each designed to support the authentic, transparent communications needed to build positive relationships with your audiences. |