Pat's recent book pick: Twitterville: How Businesses can Thrive in the New Global Neighborhoods by Shel Israel isn't just another book about social media. The introduction sets the stage for the entertaining and informative tales of how community and impact have been created 140 characters at a time: “Twitter is less about what you are doing and more about what you are paying attention to and willing to share.”

Israel tells the fascinating story of how Twitter came into being as an internal communication tool, and then offers plenty of examples of large and small B2C and B2B companies using Twitter as a marketing or customer support tool. He doesn't tell readers how to build their own corporate strategy, but he covers some of the famous Twitter incidents that have caused people and companies to start paying attention.  If you still don't get Twitter, you need to read this book. If you are already tweeting but without much of a strategy, you also need to read this book.