Social Marketing

Social Marketing

Social Media in the SR Business

Powerful Opportunity or Facebook Fiascos and Twitter Troubles?

VBSR spring conference

How can SR companies take advantage of social networking with integrity, maintaining their corporate culture and empowering their employees, yet minimizing their legal exposure? A lively and realistic dialogue at the VBSR 2010 spring conference.

Presentation notes and graphs: Pat Heffernan (pdf)

Resources on Corporate Social Media Policies & Ethical Guidelines (pdf)