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| Nicole's pick: Ford Fusion Hybrid beating out the Toyota Prius? It can't be, right? Check out the February 2009 article from US News and World Report. |
| Public Relations |
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Every client requires a different public relations strategy. One client may need a news release while another may require a news event and a third may need a quick tweet, but every client has access to Marketing Partners’ strong, experienced public relations team that delivers on your objectives. We work with each of our clients to reach their markets using the “free” media such as television and radio news programs, newspapers, magazines, and every facet of the Internet. The “free” media offers clients a third-party credibility that paid advertising cannot compete with, and with media outlets as willing partners in informing the public and educating target audiences this becomes an extremely cost-effective means of reaching your target audience. We offer a full-range of strategic public relations services to our clients and work hard to create promotions and public information programs that earn their way into the unpaid media. This brings a very high return to clients for the dollars they invest. We tailor each public relations piece based on the objectives of our clients, from bylined op-eds to speaking engagements, news events or employee newsletters. Our public relations management and documentation software and databases help us optimize our communications with the media and our ability to measure our clients’ impact. We employ all customary public relations tools and some not-so-customary variations that tell our stories better. For example:
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