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Bills, Laws, Ordinances, Appointments & Regulations: How What You Don't Watch Can Help Or Hurt You |
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Bills, Laws, Ordinances, Appointments & Regulations: How What You Don't Watch Can Help Or Hurt You
WBON Fall Conference
November 11, 2010
Bills, Laws, Ordinances, Appointments & Regulations: How What You Don't Watch Can Help Or Hurt You (PDF 222KB) |
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Behavior Change & Social Marketing: Common Pitfalls, Practical Tips |
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Reducing the Use of Fossil Fuels, High Meadows Fund Conference
If you have been involved in social marketing or change work for any length of time though, you've probably wrestled with the challenge of moving beyond creating awareness to motivating action…
Behaviour Change Presentation - Fossil Fuels (PDF 235KB) |
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Social Media Changing the PR Landscape |
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WBON spring conference
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InventVermont, Champlain College |
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For this group of inventors and entrepreneurs, Pat Heffernan, President of Marketing Partners, Inc., discusses how to present your product and company confidently and successfully when you don't have a formal business and marketing plan yet – or the one you have sorely needs updating. She draws on examples from attendees to demonstrate the use of practical marketing tools for those opportunities with customers, investors, suppliers, or key employees that cannot wait.
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Social Marketing in Public Health |
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At a presentation at UVM's School of Nursing, Pat spoke on social marketing for public health, covering the basics of what social marketing is, how it relates to public health initiatives, and a few case studies of effective social marketing campaigns.
Download the PowerPoint here, or view it in PDF. |
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