Background:
NRG Systems, (USA), and Leosphere, (France), formed a global joint venture to expand the use of lidar remote sensing technology in the wind energy industry. The WINDCUBE™ lidar wind measurement system is the first product of this partnership, which was to be announced at the annual European Wind Energy Conference.

Target Audience:
Wind farm developers, turbine manufacturers, and wind energy consultants; research institutes, universities, and government agencies

Materials Developed:

• Joint Venture logo/identity
• WINDCUBE brochure
• Flash ads
• Microsite
• Trade print advertisement
• Trade show booth
• International trade show events (product demos, media event, social event)
• News release distribution to trade and local business media

Impact:

• Trade show booths and demo events at 2009 EWEC conference were crowded.
• Product inquiries from trade show and microsite exceeded expectations.
• Widespread media pickup was achieved.