Effective media planning, buying, and post-buy analysis is only as good as the depth of understanding behind it. That’s why our media team doesn’t work in a vacuum —but actively participates in the development of research objectives and creative strategies for all our clients. This integrated approach, what we like to call media management, allows our media team to fine-tune media plans and buys based on our clients’ target audiences and objectives.

We are tactic- and media-channel neutral. We are not swayed by the latest fad, what's been done in the past, or commissions from the media. Our firm brings value through focused audience research and diligent rate negotiations for our clients -- and by passing on media pricing and invoices at net. Marketing Partners has always believed there was an inherent conflict of interest in accepting agency commissions on media buys -- but particularly when those commissions increase with the size of the buy, as is the traditional practice in the advertising industry.

In today’s economy there are many opportunities to offer “value-added” media services, but only if you know the landscape and have the resources to support your work. At Marketing Partners, we have planned national and international campaigns but specialize in the Vermont media market. Vermont is unique with its blend of rural and urban, broadband and dial-up, and upper and lower income levels. Our decades of experience developing social marketing campaigns in Vermont combined with sophisticated media software, media research resources and intimate knowledge of the Vermont media outlets allows our media team to develop allocations across media channels. This not only ensures our clients’ investments are working hard but, more importantly, allows messaging to reach the target audience at various touch points using a cross-channel approach. Our long-standing relationships with the Vermont media, from small daily papers to major television networks and the latest blogs, allows us to negotiate the best prices and number of bonus spots for our clients. Our post-buy analysis, a standard campaign evaluation piece, breaks down the savings, media match and ultimately the true value of the media buys enjoyed by our clients.

Some examples of our media placement experience include: consumer print placement; trade print placement; broadcast PSA and commercial placement; online banner, search and Flash ad placement; online/offline sponsorships, and social media networks.