Social Marketing

Social Marketing

  • Ladies First Flash Ad
  • Ladies First Web Badge Pink
Ladies First
We are working with the Ladies First Program at the Vermont Department of Health to promote their new Provider Resources and Training website, which includes free online continuing medical education credits, algorithms and other resources designed to improve patient care. Since there is no funding for ongoing promotion of this website resource we are developing an extensive partnership plan with Fletcher Allen Health Care and Dartmouth Hitchcock Medical Center to sustain the awareness and use of this resource by their clinicians, testing labs and mammography facilities, which includes nurses and radiology technicians. We have created an electronic toolkit for use by provider-partners that includes website badges and Flash ads in various sizes, email and newsletter templates, and a Flash demonstration of the website’s resources.