Background:
We "adopted" the King Street Center in 2009 and dedicated a full year of services to the nonprofit community center. Our goal was to develop a toolbox of materials and messages to support their long-term sustainability. We started by developing a strategic workplan for the year, created their new identity, designed and launched a new website that Center staff can update easily, and designed templates for other essential tools including their quarterly newsletter, corporate brochure for fundraising efforts, and a special event invitation flyer. We also assisted with public relations efforts and practices.

Target Audience:

• Community leaders and influentials, including current and potential donors
• Current and potential volunteers
• Local, state and federal government officials

Impact

• Board members and staff report they are thrilled to have the tools they need for important meetings with potential donors and volunteers.
• When a negative news story broke about nonprofit fundraising practices, staff could, and did, draft and post an informational alert on the King Street website within hours. The Center’s supporters knew the facts and could respond quickly to stakeholders with questions or concerns.

Sample Materials Developed:

• New identity
• Website
• Newsletter
• Corporate Brochure
• T-shirt for staff, volunteers and children attending programs