A PESTLE analysis is a framework for scanning and analyzing the market environment before developing strategy. PESTLE factors are Political, Economic, Sociological, Technological, Legal and Environmental.

A term used for in-store promotional materials, such as display racks, header cards, shelf-hangers, and signage.

Local broadcasting time subject to change to accommodate Network Broadcasting. If a local advertiser purchases broadcast time that falls under the network preemption clause, the local advertiser may have to give up this period to a national advertiser, if the national advertiser elects to buy that time for its network broadcast.

Process of physically preparing advertising in its completed form. Production entails the specification of typography, procuring paper for print jobs, securing printing, typography, and film/digital estimates from suppliers. In addition, production involves checking a publication's mechanical requirements and closing dates to assure that scheduling deadlines are met.

Advertising with a central focus on the public welfare. Public service advertising is generally sponsored by a nonprofit institution, civic group, religious organization, trade association, or political group. Typically, it is directed at some humanitarian cause, philosophical ideal, political concept, or religious viewpoint.

Criteria for segmenting consumers by lifestyle, attitudes, beliefs, values, personality, buying motives, and/or extent of product usage. Psycholographic analyses are used like geographic (place or residence or work) and demographic (age, income, occupation) criteria to describe and identify customers and prospective customers and to aid in developing promotion strategies designed to appear to specific psychographic segments of the Market for a product.

Public relations (PR) refers to publicity that is secured through free media such as newspaper articles, mentions on television newscasts, or blog posts.