A media outlet's published rate before any agency commisions or discounts. See also Net Rate.

GRP represents the percentage of the target audience reached by an advertisement. If the ad appears more than once, the GRP figure represents the sum of each individual GRP. Total GRPs, or the sum of all rating points for an advertising schedule, are usually stated on a weekly basis. For example, in the case of a TV advertisement aired 5 times a week reaching 50% of the target audience, it would have 250 GRPs = 5 x 50% -- i.e., GRPs = frequency x % reach. In principle, 100 GRPs could mean either that 100 percent of targeted households are reached once per week, or 1 percent of them are reached 100 times in the week, or any combination thereof.