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Who owns or has rights to creative materials? |
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Unless specifically requested to do otherwise by a client, Marketing Partners operates under the following standard terms, and requires any specialists such as photographers or illustrators under our creative direction to do the same:
"Upon full payment by the CLIENT, all products of Marketing Partners' work, including designs, copywriting, logos, slogans, or other marks, and final materials produced become the sole property of the CLIENT and may not be copyrighted or resold by Marketing Partners."
Please note that if you contract directly with a specialist, we cannot be responsible for negotiating what are referred to in our industry as "full buyout rights." Copyright and trademark law is a complex area, and we are not attorneys, so please check with your legal counsel if you have questions about your ownership rights for work produced by other firms.
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