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Dave Bowers

Dave’s time at work is divided up between his roles as technical production and project manager for our clients. Dave writes about technical systems, production, traffic and how to make good things happen in a mission-driven marketing communications firm.

3 min read

Promotional Item or Landfill?

Promotional products were a $20 billion dollar industry by 2014, with brands appearing on everything from award plaques to watches. By dollar volume...

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blogging

5 min read

Why You Need a Mission-Driven Blog (+ how to make it better)

A company blog helps you connect with customers and prospects by providing useful content that can be found through search and promotion. Its many...

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7 Important steps to launch your new website [checklist]

3 min read

Seven important steps to launch your new website [checklist]

As the website owner, you want to be sure your investment in developing a new website is going to improve your brand awareness and return on your...

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how-to-have-a-better-website-project

6 min read

How to Partner Effectively with Your Website Developer

Considering a new website? Your goal is a stunning and hard-working new website in a process as smooth as possible. Miscommunication or conflict with...

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New Year's Resolution for Your Website

4 min read

Smart New Year Checklist for Your Website and Blog

We’re nearly a month into the new year, so it’s time to put into action a new year’s resolution for your website and blog. Your website is the...

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7-reasons_website

4 min read

Seven Signs It’s Time to Update Your Website

Your company website is the center of your brand identity, marketing, sales, and customer relations. More than 80% of shoppers do online research...

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GDPR Montage

3 min read

Wake Up Communicators: You need a GDPR checklist and guide

Later this month, on May 25, the GDPR data protection and privacy law goes into effect. GDPR, or General Data Protection Regulation, is a set of...

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environmental certification or greenwash?

2 min read

Useful Environmental Paper Certification or Greenwash?

If you’re not alert, it’s easier than ever to be snookered these days. You are trying to reduce your environmental impact and so you specify your new...

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constests and sweepstakes

3 min read

What You Need to Know About Contests & Sweepstakes

Contests and sweepstakes are great ways of generating interest and expanding your reach to a target audience. If you want to increase web traffic,...

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6 min read

What is the cost of a stunning new website?

I wrote about this last in 2010 when unemployment was near ten percent and competition for work was fierce and cutthroat. And while a lot has changed...

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4 min read

How to Use a Creative Brief for Effective Collaboration

Marketing, like many other worthwhile activities, is a team venture. And every effective team needs a coach, rules of the game, and a common goal....

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secure-warning.png

2 min read

Google Demands HTTPS Security: Is your site ready?

If you have a website without the HTTPS protocol, you should have received an email recently telling you that Google Chrome will show a security...

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