Background:
We were approached by the Town of Colchester and Forcier Aldrich & Associates (FAA) after they received a three-year EPA grant to develop an Integrated Water Resources Management plan, the first of its kind in the state of Vermont. Marketing Partners has been working with the Town and FAA on a variety of projects related to their IWRM plan including a public education and outreach website, www.colchesterwaters.net, tactically-neutral key messages, media templates for news announcements and public meeting promotion, and a three-year public outreach plan.

Target Audience:
All residents of the Town of Colchester, Vermont.

Materials Developed:

• Website
• Door hanger left behind by field technicians when homeowner was not available at the time of visit