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Alec’s Pick: If you’re looking for a website chock full of typographical resources, make ilovetypography.com ("iLT", for those in the know) your first stop. iLT's articles range from documentary pieces about the creation of actual fonts, to reference pieces about typographical history and nomenclature, to advanced treatises on the finer points of typographical nuance.

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350 Vermont

Background:
The primary purpose of this social media campaign was to support the 350.org day activities of NRG Systems, its employees and friends. Secondary goals included motivating Vermont residents to learn more about climate change and what they can do; creating an increased awareness of the potentially devastating effects of climate change in Vermont; engaging Vermonters in finding small steps they can take; stimulate increased employee involvement in the issue; and encouraging partnerships and relationships with other like-minded organizations as well as media attention through the Twitter account.

Target Audiences:

NRG Systems' employees, their families and friends
Hinesburg and beyond to the States of Vermont as NRG's "local" communities
Local, state and federal government officials
The Vermont business community.

Materials Developed:

Flash ads
Print ads
T-shirt

Social media elements developed include:

Facebook
YouTube
Flickr
Twitter

350VT.org Flash Ad

Facebook: Where Vermont's can share ideas and network among fellow supporters

YouTube: Where supporters are encouraged to upload video pledges of what they plan to do to help achieve the goal of 350 ppm CO2 max.

Flickr: Where supporters can submit photos of what's endangered in Vermont by climate change.

Twitter: Where supporters can stay up to date on news and information regarding the 350Vermont movement.

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