A picture or image may be worth a thousand words, a thousand dollars or nothing at all if your graphic design and copywriting do not work together to achieve your clients’ goals. Marketing Partners believes creative materials should not only affect our mind but our actions. People are engaged and motivated to change their beliefs, attitudes or behaviors if creative materials are truly doing their job.

All our creative projects are driven by the research, communication objectives, key messages, design requirements and parameters we develop with the client to ensure that every piece works toward the goal of the campaign.

Our approach to the development of creative materials has always differed from that of traditional agencies. We believe in casting a wide net, and continuously meet with creative solos and small shops to maintain our stable of ready talent. We have developed a network of specialist partners to put a full range of tactics and styles at our disposal. We operate this way for three reasons:

1) We are impact-driven and talent source neutral. That means, although we have our own graphic design specialists for both print and digital materials on staff, we do not want to restrict our client’s options. If we think, for example, the style of another designer is more appropriate for a client and their project, or when a client has their own specialists on staff, we eagerly and seamlessly add that designer to our team as a partner.

2) Vermont is full of talented specialists -- graphic designers, illustrators, animators and videographers.

3) Our use of specialist partners allows us to keep our overhead low yet maintain the ability to take on large projects without resorting to the “peak and trough” hiring and firing that has become all too common in the creative industry.

We assemble the most appropriate team for the job, and with thorough planning and focused creative exploration, we work with our clients to create original, effective and powerful materials — on time and within budget.