Background:
In 2009, Marketing Partners developed a focused social media campaign, 350Vermont, to support the climate change activities of NRG Systems, its employees and friends. Secondary goals included motivating Vermont residents to learn more about climate change and what they can do to support the international day of action coordinated by 350.org; creating an increased awareness of the potentially devastating effects of climate change in Vermont; engaging Vermonters in finding small steps they can take; stimulate increased employee involvement in the issue; and encouraging partnerships and relationships with other like-minded NRG Systems' employees, their families and friends. Since the 2009 event, Marketing Partners has continued to support this social media campaign, and this now grassroots effort has become a gateway for environmentally conscious and 350 supporters worldwide to share stories, news, and events. 350Vermont can be found on Facebook, YouTube, Flickr, and Twitter.
Target Audiences:
NRG Systems' employees, their families and friends
Hinesburg and beyond to the State of Vermont as NRG's "local" communities
